The ugly truth about business SEO is that it’s hard to reverse momentum once a website starts going in the wrong direction.
Often, businesses want to stop and start business SEO. Some feel that taking a break won’t cause any issues.
But when a client suggests taking a break, you can explain the details of what will happen.
When you stop SEO in your business, the following things happens
- Targeting new terms consistently. This results in fewer new keyword rankings and new traffic.
- Creating new pages that can be linked to, and the number of links you earn goes down.
- Capturing new visitors to add to your remarketing audiences, email list and push notification list.
- Generating content that can be used to create hub pages, which are master pages that link to all other pages on the topic. These often rank very well.
- Generating content that gets shared on social media, and thus, generates social media shares and traffic.
- Encouraging people to return to your website for new posts. This reduces your branded searches, which are an indicator of quality to Google.
Overall, if you stop creating content, it says to Google that your website is no longer as active as it was and thus beginning the process of dying a slow death.