SEO is the practice of optimising websites to get organic traffic for search engine results pages (SERPs). Optimisation involves making changes to the architecture, content, back links, and other aspects of your website in order to make it more attractive to the search engines, and in effect, help you website rank higher.
Search engines decide page ranking based on on-page and off-page factors, including overall quality, social signals, and relevance to users searching for specific topics or keywords. Optimised, user-friendly websites that are easy to navigate and read tend to rank higher.
Digital marketing is about communicating your brand to consumers across different online platforms. There are over 5.6 billion Google searches each day – the goal of SEO and digital marketing is to direct a portion of those searches to your business. SEO is one of the foremost tactics used to employ digital marketing strategies.
When implemented correctly by a reputable agency, SEO can help increase traffic, conversion rates, and ROI. Proper on-page and off-page optimisation improves your website’s visibility on the SERPs by making it easier to find, crawl, and categorise. It ultimately helps you stand out from other businesses that offer similar products and services.
Our SEO Gold Coast specialists use multiple tools to investigate many factors like website page SEO elements, website speed, user experience, navigation, pillar content, image optimisation, and more. This in-depth audit helps our team create the strategy and optimisation for your website.
A typical SEO company performs the following SEO activities:
- Website audit
- Keyword and competitor research
- SEO strategy
- Content strategy
- Link acquisition
- Tracking and analysis
Other services may include off-page analysis, content analysis, and content optimisation, just to name a few.
Essentially, any agency worth its salt will conduct a thorough analysis of your site’s structure, content, and performance to identify its strengths and weaknesses. The company will also conduct research on your competitors and the most appropriate keywords for your industry in order to position you in the market.
Then they will build an SEO, content, and link acquisition strategy to beef up your site. To find out if their tactics are working, they’ll track and analyse the results, adjusting their strategy as needed to improve your site’s performance on the SERPs.
Top SEO companies have deliverables. They will let you know from the beginning what they plan to do for your site, and how they plan to go about it. They will show evidence of things they have achieved, such as a full site audit, unique content, dofollow backlinks, and monthly reports.
They will also make recommendations to improve your rankings. They may ask you to create social media pages, or integrate existing ones with your homepage. Their specialists will also suggest starting a blog, adding new content to your homepage, and optimising existing ones. When a company gives you recommendations, it means that they want to work in partnership with you. As a leading SEO Agency on the Gold Coast, this is what you can expect from us.
There are many reasons to hire an SEO company, such as driving unpaid traffic to your site, improving your SERPs rankings, providing better value to your customers, and potentially increasing conversions and sales.
But more than that, working with a trusted company gives you access to a team of experts with the tools, knowledge, and experience needed to execute strategies.
Not only does this let you utilise the company’s expertise, it also lets you stretch your resources, giving you the time and the freedom to focus on key business tasks without neglecting your online presence.
The short answer is Yes, hiring an agency is worth it. As long as you work with a legitimate company with solid case studies, positive client testimonials, and effective techniques, you should be able to reap the benefits of well-executed optimisation services.
To avoid the common pitfalls of working with an SEO company, do proper research, make sure all their references check out, and find a company that you feel comfortable working with.